What You Know, We Need to Know.

Posted by on Jul 5, 2017 in Journal

When developing strategy for our clients we make a point of requesting bit of intel they can provide.  Previous marketing efforts, results, financials, research – everything they have help us provide a foundation for strategic development. Often, at first blush, the information we receive seems contradictory or illogical. For instance, we might hear, “Our customer […]

We’re From Marketing. We Come in Peace.

Posted by on Jun 29, 2017 in Journal

We’re on an important, business critical mission: We must acquire and keep customers, profitably. To do this, we need information:  What is a customer’s average lifetime value?; What is our cost of goods sold or cost of sales?; What is the margin on our various products and services? To get these answers, we must interact […]