We’re From Marketing. We Come in Peace.

Posted by on Jun 29, 2017 in Journal

We’re on an important, business critical mission: We must acquire and keep customers, profitably. To do this, we need information:  What is a customer’s average lifetime value?; What is our cost of goods sold or cost of sales?; What is the margin on our various products and services? To get these answers, we must interact […]

Offer Strategy: The Numbers Never Lie

Posted by on May 19, 2017 in By The Numbers

When a major furniture retailer rebranded and redesigned their stores, they wanted to generate tons of traffic for their grand re-opening. They increased their radio and television advertising and store traffic increased modestly.  Garritano Group recommended scaling back radio and television and using that money to send targeted e-mails and direct mail packages to previous […]