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Garritano Group » By The Numbers

Offer Strategy: The Numbers Never Lie

Posted by on May 19, 2017 in By The Numbers

When a major furniture retailer rebranded and redesigned their stores, they wanted to generate tons of traffic for their grand re-opening. They increased their radio and television advertising and store traffic increased modestly.  Garritano Group recommended scaling back radio and television and using that money to send targeted e-mails and direct mail packages to previous […]