What You Know, We Need to Know.
When developing strategy for our clients we make a point of requesting bit of intel they can provide. Previous marketing efforts, results, financials, research – everything they have help us provide a foundation for strategic development. Often, at first blush, the information we receive seems contradictory or illogical. For instance, we might hear, “Our customer […]
We’re From Marketing. We Come in Peace.
We’re on an important, business critical mission: We must acquire and keep customers, profitably. To do this, we need information: What is a customer’s average lifetime value?; What is our cost of goods sold or cost of sales?; What is the margin on our various products and services? To get these answers, we must interact […]