What You Know, We Need to Know.
When developing strategy for our clients we make a point of requesting bit of intel they can provide. Previous marketing efforts, results, financials, research – everything they have help us provide a foundation for strategic development. Often, at first blush, the information we receive seems contradictory or illogical. For instance, we might hear, “Our customer […]
We’re From Marketing. We Come in Peace.
We’re on an important, business critical mission: We must acquire and keep customers, profitably. To do this, we need information: What is a customer’s average lifetime value?; What is our cost of goods sold or cost of sales?; What is the margin on our various products and services? To get these answers, we must interact […]
Offer Strategy: The Numbers Never Lie
When a major furniture retailer rebranded and redesigned their stores, they wanted to generate tons of traffic for their grand re-opening. They increased their radio and television advertising and store traffic increased modestly. Garritano Group recommended scaling back radio and television and using that money to send targeted e-mails and direct mail packages to previous […]
Aeration Industries Select Garritano Group
We are proud to announce that Aeration Industries, a leading, international provider of innovative, cost effective and environmentally sensitive aeration and wastewater treatment solutions headquartered in Chaska, Minnesota has engaged Garritano Group to provide strategic marketing services across a variety of industries, utilizing a variety of channels. “Aeration Industries is an emerging leader among Minnesota’s […]