Trident University

Garritano Group was hired to help TUI University differentiate their brand from other online universities. Initially we were to assign meaning to T, U and I in their old name. However, after extensive research and a detailed naming ideation process, we landed on Trident University – a new brand custom designed to appeal to the military learner. The project included a new look and feel, branding guidelines and custom photography featuring real Trident University learners.



trident_photo_1Brand Style – Photography

trident_brandBrand Style – Typography and Colors