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Garritano Group » The Minnies

The Minnies

The Minnies are awards given by the Advertising Federation of Minnesota celebrating outstanding innovation, strategy and planning by advertising media professionals. An award that celebrates new approaches to media strategy certainly demands a new approach to trophy design.

What they said:
Rule 1: No plastic.
Rule 2: Make it modern, beautiful, powerful and better than any award on the planet.
Rule 3: Incorporate both the Minnesota AdFed brand and the new Minnies branding.

What we said:
No problem.
Drawing inspiration from the mysterious monoliths in the film 2001 a Space Odyssey, the dimensions of which are the squares of the first three integers, each award is milled from a solid slab of aluminum. The face plates are laser cut to feature the Minnies logo on the right, and half of the Adfed pushpin on the left. The rest of the text is engraved though the jet black anodized layer to reveal the shiny metal beneath. The Finalist Awards are bolted together with industrial stainless socket head bolts and weigh in at nearly five pounds each. When you are presented with a Minnie Award – you’ll know you really won something special.

The taller, Best In Show Award is a travelling trophy with room for ten years worth of winners engraved into custom aluminum plates.

There should be an award, for awards!

 

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